Email Newsletter Management
Email marketing is an efficient and inexpensive way to remain in touch with a company’s database. By consistently touching your past and future clients with helpful information you will establish your company as a resource and an expert in the field.
While creativity is encouraged and interesting content is a must, there are two email newsletter caveats essential to marketing for small business owners.
- Don’t make your email newsletter all about you and how great you are. You should not be hitting your clients over the head with your advertising. You want to demonstrate your value by defining the needs that you can fulfill; but by providing valuable information about your industry and helpful tips and how-to’s. These will go a lot further than drowning your readers in self-praise.
- Be particularly cautious about violating spam laws and sending unsolicited information to individuals and companies. Good practice when you receive a business card or an inquiry dictates that you advise the person that you would like to add them to your database so they may periodically receive useful information. “Permission Marketing” as defined by Seth Godin is: “…the privilege (not the right) of delivering anticipated, personal and relevant messages to people who actually want to get them. It recognizes the new power of the best consumers to ignore marketing. It realizes that treating people with respect is the best way to earn their attention.”
At Shell Marketing Manager we are conscious of email newsletter etiquette and how to present your company in its best marketing light. Nothing distorts a message like inappropriate behavior or nuisance-based marketing.
At Shell Marketing Manager we are conscious of your time and offer services to create email newsletters that consistently remind your clients that you are out there and open for business!
