by Michelle Vazquez on April 20, 2010
One of the most cost-efficient ways for ensuring a business’s strength is through the use of email marketing. Email marketing provides a continuous relationship between the customer and the business owner. It also helps to bring new customers into the fold, and build the business. Email newsletter management has become a work-at-home business for many professionals looking to earn money in these tough economic times. Shell Marketing Manager performs client/customer management of email correspondence, and distribution of email newsletters to former customers and other interested parties that have requested more information. We are well-informed on how to design your email newsletter and how to drive more customers to your business.
In comparison to traditional mail, email provides immediate delivery of information; minutes or seconds as opposed to any number of days. The expense is minimal, supplies are non-existent, and the messages are easier to track. A business owner can use such mechanisms as auto-responders and unsubscribe requests to measure the positive or negative effect among consumers. This helps the business owner find what needs to be boosted in their ad campaign; essentially, they find out what works and what doesn’t.
Companies often use email to correspond with existing customers, but some companies resort to sending unsolicited bulk e-mail that is referred to as spam. Spam, which is readily abhorred by network administrators, expands the number of consumers that are contacted, but often results in a small percentage of effective responses. Many companies now have implemented a method referred to as permission marketing or opt-in.
by Michelle Vazquez on September 16, 2009
Lead Follow Up and Phone Calls
Lead follow up and phone calls are the lifeblood of any small business. Many small business owners struggle with lifting the phone to get those calls done. With that in mind I thought that I would give you my best tips on lead follow-upping and phone calling.
Okay, I have a confession, I LIKE to make phone calls. I can call a bunch of people & talk about a product or service & sound like we are friends talking about whatever. I can teach you how to do the same so you can make some money. Why not work at home for yourself & assist someone with his or her business?
First thing to do is set up an Excel spreadsheet for the leads you use. I find that this is the best set up because you can highlight one line with the name number & email address showing all at the same time. Label the columns however you want, but I use 1st & last name in the first column, email address in the second column. Phone number in the third column and after that I use a column for whatever action is needed such as call back (cb) or send email note (send) or remove name (r). After that I may have an alternate number. Sometimes a date to call back may need to be added.
Next thing to do is be sure you know your product inside & out. Do your research, ask questions of your client, make sure you & the client are on the same page about the product or service you are offering to his leads.
Write out several scripts & figure out what you are most comfortable saying. Practice, practice, practice! Make sure you are very comfortable saying the words you have written. You don’t want to be stumbling over difficult words or phrases, so keep it clear, simple & concise. If you have someone you trust to tell you the truth, (& not laugh) ask them to listen to you saying your script. Call them on the phone to practice, This is the best way to get comfortable. Make sure you don’t read your script to people, get it straight in your head so you can recite it without sounding robotic.
You know, I don’t have any rejection anxieties, because truth be told, I will never see the people I call face to face, so why worry that maybe one or two have rejected me? Especially since it is just the product or service they are rejecting, not me personally. When someone says no, I just answer any objections & then just dial the next number.
Every morning be sure to get showered & dressed like you were going to the office. You will be more alert, feel good about yourself & be self assured. With your confidence level high, looking your best, your voice will reflect that.
